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The Life-first Business Podcast
The Life-First Business Podcast is your go-to resource for ambitious wellness and life coaches who are ready to build a thriving, freedom-focused coaching business. Hosted by Leonie, founder of The Happy Heart Co, this podcast delivers actionable tips on the strategies, systems and the mindset you need to help you create a profitable coaching business that supports your life—without burnout or overwhelm.
Tune in each week for episodes on niching down, standing out in a crowded market, and mastering authentic fear-free selling, all while embracing a focused less-is-more approach to your business growth.
Whether you're a new coach or ready to level up, tune in for tips and advice on turning your passion into a purpose-fueled, life-first coaching business.
Follow Leonie on Instagram at @leonie.businesscoach for more tips, tools, and inspiration on creating a business that lights you up.
The Life-first Business Podcast
4 Simple Steps to Create a Stunning Coaching Brand Identity That Feels 100% You
In today’s episode of The Life-First Business Podcast, we’re diving into how to create a standout brand identity for your coaching business without hiring a designer. Whether you're a new coach looking to save on expenses or someone overwhelmed by the DIY process, this episode will help you build a cohesive and professional brand you’re proud of.
In This Episode, I Cover:
- Why branding doesn’t need to hold you back when starting out.
- The importance of strategy over perfection in early-stage branding.
- Four simple steps to creating a cohesive and professional DIY brand.
- How to choose colors, fonts, logos, and imagery that reflect your values and connect with your ideal clients.
Why This Matters:
Your brand identity is not just about looking polished; it’s a tool to communicate your coaching style, values, and vision to your ideal clients. A well-designed DIY brand helps you create confidence, attract the right audience, and start showing up consistently without the designer price tag.
Key Learning Outcomes:
In this episode, you’ll learn:
- How to define the core elements of your brand identity to resonate with your audience.
- The step-by-step process to choose and integrate colors, fonts, and logos for a cohesive look.
- How to create visual consistency in your branding to enhance professionalism and attract clients.
The Coaches Brand Kit:
I’ve created The 4-Step Branding Kit for Coaches to make this process as quick and easy for you as possible!
This kit includes:
- A branding quiz to determine your brand theme.
- Curated color palettes, font sets, and logo templates.
- Step-by-step tutorials to guide you through the entire branding process.
- Logo file templates to organise all your logo file sin the right size and format.
You can check out the kit, currently available for just NZ$37, by clicking the link HERE. It’s designed to save you time and help you create a stunning, aligned brand you’re proud to showcase.
Sign up to The Strategy Soirée for New Wellness & Life Coaches. Create a tailored action plan to launch & grow your purpose-driven, yet easeful coaching business in 2025! Whether you’re building your business in part-time hours alongside a job, contracting work or parenting or you’re ready to commit full-time - you’ll walk away with an aligned strategy! SAVE YOUR SEAT HERE
This is The Life-first Business Podcast, brought to you by fellow solopreneur and business coach Leonie from The Happy Heart Co. Find me on Instagram @leonie.businesscoach or learn more at www.thehappyheartco.com
If you enjoyed this episode please Subscribe & if you can take a moment to leave a review it would mean the world! 🧡
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