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The Life-first Business Podcast
The Life-First Business Podcast is your go-to resource for ambitious wellness and life coaches who are ready to build a thriving, freedom-focused coaching business. Hosted by Leonie, founder of The Happy Heart Co, this podcast delivers actionable tips on the strategies, systems and the mindset you need to help you create a profitable coaching business that supports your life—without burnout or overwhelm.
Tune in each week for episodes on niching down, standing out in a crowded market, and mastering authentic fear-free selling, all while embracing a focused less-is-more approach to your business growth.
Whether you're a new coach or ready to level up, tune in for tips and advice on turning your passion into a purpose-fueled, life-first coaching business.
Follow Leonie on Instagram at @leonie.businesscoach for more tips, tools, and inspiration on creating a business that lights you up.
The Life-first Business Podcast
A Simple, Effective Instagram Strategy for Coaches
In this episode, I’m sharing a simple and effective Instagram strategy to help coaches grow their businesses with authenticity, consistency, and clarity.
If you’ve been struggling to find your rhythm with Instagram, or you’re unsure how to create content that resonates with your ideal clients, this episode is for you.
I’m breaking down a simple but effective strategy that focuses on 4 types of posts you need to be creating each week, how to get clear on your messaging, and why having a clear strategy is key to building momentum on Instagram. Plus, I’m sharing how to structure your posts to attract, connect, enlighten, and sell—so that your audience is taking the right actions with you.
Tune in to hear how to create an Instagram strategy that works for you, helps you engage with your ideal clients, and gives you a plan that feels sustainable.
Key Takeaways:
- The 4 types of Instagram posts you need to focus on each week:
- How to mix up your content to keep it fresh and engaging, including reels, carousels, and static posts.
- Why clarity around your message and audience is crucial for your content strategy to work.
- The importance of engagement—it’s not just about posting and ghosting, but having conversations with your ideal clients.
- Insights into Instagram Ads: When to start using them and why they won’t work until you’ve nailed your messaging and offer.
- Understanding the 3 phases of your business—launch, growth, and scale—and how each phase impacts your Instagram strategy.
Resources:
Grab my free 1-Page Client Attraction Blueprint and Mini Training to kickstart your client acquisition journey and discover the 7 steps you need to go from zero clients to filling your waitlist!
Sign up to The Strategy Soirée for New Wellness & Life Coaches. Create a tailored action plan to launch & grow your purpose-driven, yet easeful coaching business in 2025! Whether you’re building your business in part-time hours alongside a job, contracting work or parenting or you’re ready to commit full-time - you’ll walk away with an aligned strategy! SAVE YOUR SEAT HERE
This is The Life-first Business Podcast, brought to you by fellow solopreneur and business coach Leonie from The Happy Heart Co. Find me on Instagram @leonie.businesscoach or learn more at www.thehappyheartco.com
If you enjoyed this episode please Subscribe & if you can take a moment to leave a review it would mean the world! 🧡
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