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The Life-first Business Podcast
The Life-First Business Podcast is your go-to resource for ambitious wellness and life coaches who are ready to build a thriving, freedom-focused coaching business. Hosted by Leonie, founder of The Happy Heart Co, this podcast delivers actionable tips on the strategies, systems and the mindset you need to help you create a profitable coaching business that supports your life—without burnout or overwhelm.
Tune in each week for episodes on niching down, standing out in a crowded market, and mastering authentic fear-free selling, all while embracing a focused less-is-more approach to your business growth.
Whether you're a new coach or ready to level up, tune in for tips and advice on turning your passion into a purpose-fueled, life-first coaching business.
Follow Leonie on Instagram at @leonie.businesscoach for more tips, tools, and inspiration on creating a business that lights you up.
The Life-first Business Podcast
Building a Personal Brand with Integrity: How to Stand Out as a Coach by Being Authentically You
In today’s episode of The Life-First Business Podcast, we’re diving into the art of personal branding and why it’s crucial for coaches and solopreneurs looking to attract their ideal clients. Whether you're just starting your coaching journey or feeling stuck with your messaging, this episode will help you understand what makes a personal brand impactful, authentic, and aligned with your goals.
In This Episode, I Cover:
- The Importance of Building a Personal Brand: Why visibility and authenticity are essential for coaches to attract aligned clients and create trust.
Practical Steps for Personal Branding: Actionable advice for getting visible, starting small, and embracing discomfort to build confidence and a strong personal brand.
Core Values and Boundaries: How defining personal values and setting boundaries around what you share helps create an authentic and sustainable personal brand.
Why This Matters:
Your personal brand is not just a surface-level marketing tool—it’s the emotional and professional connection between you and your audience. An authentic personal brand helps you establish trust, communicate your expertise, and attract clients who genuinely resonate with your approach. It’s an essential element for building a sustainable, life-first business.
Key Learning Outcomes:
- Understand the significance of visibility and personal branding for a successful coaching business.
- Learn practical methods to build confidence and authenticity when sharing your brand.
- Gain clarity on how to identify and incorporate personal values into your brand while maintaining boundaries.
Personal Branding Immersive Workshop Event
Learn more about my upcoming in person event OWN YOUR BRAND being held in Auckland on 1st December especially for female solopreneurs!
Ready to Take the Next Step?
If this episode has you feeling inspired and ready to dive deeper, I’d love to help you! Book a free discovery call to discuss how you can refine your personal brand and build the foundations of your life-first coaching business.
Bonus Resource:
Grab my free 1-Page Client Attraction Blueprint and Mini Training to kickstart your client acquisition journey and discover the 7 steps you need to go from zero clients to filling your waitlist!
Sign up to The Strategy Soirée for New Wellness & Life Coaches. Create a tailored action plan to launch & grow your purpose-driven, yet easeful coaching business in 2025! Whether you’re building your business in part-time hours alongside a job, contracting work or parenting or you’re ready to commit full-time - you’ll walk away with an aligned strategy! SAVE YOUR SEAT HERE
This is The Life-first Business Podcast, brought to you by fellow solopreneur and business coach Leonie from The Happy Heart Co. Find me on Instagram @leonie.businesscoach or learn more at www.thehappyheartco.com
If you enjoyed this episode please Subscribe & if you can take a moment to leave a review it would mean the world! 🧡
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