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The Life-first Business Podcast
The Life-First Business Podcast is your go-to resource for ambitious wellness and life coaches who are ready to build a thriving, freedom-focused coaching business. Hosted by Leonie, founder of The Happy Heart Co, this podcast delivers actionable tips on the strategies, systems and the mindset you need to help you create a profitable coaching business that supports your life—without burnout or overwhelm.
Tune in each week for episodes on niching down, standing out in a crowded market, and mastering authentic fear-free selling, all while embracing a focused less-is-more approach to your business growth.
Whether you're a new coach or ready to level up, tune in for tips and advice on turning your passion into a purpose-fueled, life-first coaching business.
Follow Leonie on Instagram at @leonie.businesscoach for more tips, tools, and inspiration on creating a business that lights you up.
The Life-first Business Podcast
How to Choose your Coaching Niche, Stand Out and Grow Your Business
In this episode of the Life First Business Podcast, we dive deep into why niching as a coach is crucial for your success, especially if you're just starting out. I discuss the common misconceptions about niching, how to choose a niche, and why getting specific about who you serve and how you help them can set you apart in a crowded marketplace.
By the end of this episode, you’ll understand:
- Why narrowing your focus helps you stand out as a coach.
- How to choose a niche that aligns with your skills and passions.
- The benefits of creating a streamlined, simple business model.
- Why niching early leads to faster growth and a more targeted audience.
- How to avoid the common fear of limiting your opportunities by niching down.
Key Takeaways:
- Why Niching is Critical: Niching helps coaches avoid blending in with the competition by creating specific messaging that resonates with a targeted audience.
- Start with the Problem, Then the Audience: Focus first on the problem you want to solve, and then identify who has that problem. This approach helps clarify your offer and make your services more appealing.
- Misconceptions About Niching: Many coaches fear that niching will limit their potential client base, but in reality, being too broad dilutes your message and makes it harder to attract clients.
- Niching Increases Efficiency: A well-defined niche allows for a more streamlined business model, stronger brand identity, and better scalability.
- Niching Isn’t Permanent: Your niche can evolve over time as your business grows, so don’t be afraid to start specific and adjust later.
Action Steps:
- Reflect on what problems you're passionate about solving and who you’d love to work with.
- Define your niche based on your expertise and desired client outcomes.
- Download the free One Page Client Attraction Blueprint to map out your business growth plan.
Resources Mentioned:
- FREE One Page Client Attraction Blueprint –Map your entire Business Sales & Marketing Strategy in 1 Simple Page, so you can stop feeling scattered and stuck, with a clear roadmap to go from 0 clients to filling your waitlist!
Connect with Leonie:
- Website: https://www.thehappyheartco.com
- Instagram: https://www.instagram.com/leonie.businesscoach
Subscribe & Review:
Did you enjoy this episode? Be sure to subscribe to the Life First Business Podcast and leave a review to help others find this content!
Sign up to The Strategy Soirée for New Wellness & Life Coaches. Create a tailored action plan to launch & grow your purpose-driven, yet easeful coaching business in 2025! Whether you’re building your business in part-time hours alongside a job, contracting work or parenting or you’re ready to commit full-time - you’ll walk away with an aligned strategy! SAVE YOUR SEAT HERE
This is The Life-first Business Podcast, brought to you by fellow solopreneur and business coach Leonie from The Happy Heart Co. Find me on Instagram @leonie.businesscoach or learn more at www.thehappyheartco.com
If you enjoyed this episode please Subscribe & if you can take a moment to leave a review it would mean the world! 🧡
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